Over the past two years, business goals have continued to evolve due to the effects of a pandemic, supply-chain shortages, and potential economic downturns. It’s imperative that marketers remain agile in marketing planning and make strategic budget allocation decisions.
Join Forrester analyst, Brett Kahnke to get expert guidance on how to lead the strategic planning and budgeting process in your organization. In this 1-hour workshop you’ll learn:
With budgets being slashed and economic turbulence shaking up the marketing plan, the relationship between marketing and finance is more important than ever.
Uptempo’s guest speakers, Forrester Senior Analyst Jessica Liu and Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, share best practices for creating better visibility, velocity, and agility through connected marketing operations.
Over the last few years, the marketing Chief of Staff (CoS) role has become more prevalent, both in B2B and B2C companies. And there’s good reason for it.