The Strategic Marketing Planning Workshop with Forrester

Over the past two years, business goals have continued to evolve due to the effects of a pandemic, supply-chain shortages, and potential economic downturns. It’s imperative that marketers remain agile in marketing planning and make strategic budget allocation decisions.

Join Forrester analyst, Brett Kahnke to get expert guidance on how to lead the strategic planning and budgeting process in your organization. In this 1-hour workshop you’ll learn:

  • The key components of Forrester’s 6-Step Strategic Budget Allocation Framework
  • Why it’s most effective to implement the framework during planning kick off
  • How marketers can remain agile in marketing planning and make strategic budget allocation decisions
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