The Strategic Marketing Planning Workshop with Forrester

Over the past two years, business goals have continued to evolve due to the effects of a pandemic, supply-chain shortages, and potential economic downturns. It’s imperative that marketers remain agile in marketing planning and make strategic budget allocation decisions.

Join Forrester analyst, Brett Kahnke to get expert guidance on how to lead the strategic planning and budgeting process in your organization. In this 1-hour workshop you’ll learn:

  • The key components of Forrester’s 6-Step Strategic Budget Allocation Framework
  • Why it’s most effective to implement the framework during planning kick off
  • How marketers can remain agile in marketing planning and make strategic budget allocation decisions
Share on
facebook icon linkedin icon twitter icon

You may also like:

Forrester's Strategic Marketing Planning Workshop

Uptempo’s guest speakers, Forrester Senior Analyst Jessica Liu and Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, share best practices for creating better visibility, velocity, and agility through connected marketing operations.

The Rising Role of Marketing Chief of Staff

Over the last few years, the marketing Chief of Staff (CoS) role has become more prevalent, both in B2B and B2C companies. And there’s good reason for it.

Insider Advice: What Martech Leaders Wish You Knew

Darrell Alfonso breaks down five key things marketing leaders wish their marketing ops pros knew, and how to tell them.

Your GTM Playbook in an Unpredictable World

In this webinar, April Dunford shares how to gain a competitive advantage in an unpredictable marketing climate.