Uptempo vs.
Spreadsheets

Fewer files. Fewer fires. More impact.

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Spreadsheets vs. Uptempo

Uptempo is trusted by hundreds of enterprises worldwide

Your marketing team has
outgrown spreadsheets

Spreadsheets weren’t built for today’s fast-moving, multi-channel marketing. They’re error-prone, disconnected, and slow you down. Uptempo replaces them with one connected platform to plan, budget, and measure everything, so your team can move faster, stay aligned, and drive impact. 

Here’s why enterprise marketing teams are ditching spreadsheets: 

Disconnected
planning

Siloed spreadsheets create errors, version issues, and slowdowns.

Data comes
in too late

By the time your spreadsheet’s updated, the time to act has passed.

Reporting is a
full-time job

Building a snapshot of spend or performance eats up hours.

No single
source of truth

Scattered data makes alignment and visibility nearly impossible.

Not built
to scale

It’s impossible to pivot and optimize in real time.

Uptempo: the smarter way to
plan and prove marketing ROI

Features

Uptempo

Spreadsheets

Track plans, budgets, & performance

Yes

Incredibly manual

Predictive analytics

Yes
No

ERP/CRM/MAP integration

Yes
No

Campaign ROI insights

Yes
No

Role-based views

Yes
No

Global currency & language support

Yes
No

Audit & version control

Yes
No

Built for marketing operations

Yes
No

Modernize your marketing organization
with Uptempo

Disconnected spreadsheets make it hard to prove marketing’s impact. Your team wastes hours stitching together numbers, second-guessing formulas, and chasing down updates. 

 

Enterprise marketing teams need a source of truth. A live snapshot of how campaigns and investments are performing in real time. Uptempo doesn’t just replace spreadsheets—it transforms how marketing works.  

 

Here’s what happens when everything clicks: 

Connected plans and budgets

One space for everything—from first tactic to final invoice.

Instant performance insights

See what’s working and adjust in real time.

Faster, smarter marketing decisions

Plan scenarios and forecast outcomes faster.

Seamless integrations

Connects to your core systems to keep data and teams aligned.

Built by marketers for marketers

Built-in best practices to help you move fast.

Total confidence

Finance and marketing stay in sync with trusted data.

One platform to replace the spreadsheet chaos.

Stop wrestling with disconnect documents and start showing results your CFO will trust.

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FAQs

Why should we switch to Uptempo if spreadsheets work fine?

Spreadsheets may feel comfortable, but they’re not built to scale marketing. As soon as teams grow, budgets expand, or strategies shift, spreadsheets fall apart, creating silos, versioning nightmares, and decision delays. Uptempo replaces all that chaos with one system of record, purpose-built for marketing teams. 

Learn how marketing teams outgrow spreadsheets → 

How does Uptempo improve visibility compared to spreadsheets?

Uptempo gives you a real-time, role-based view of plans, spend, and results all in one place. No digging through tabs or tracking down the latest version. Whether you’re a marketer, finance partner, or executive, you get the clarity you need to act fast and stay aligned. 

See how Uptempo makes plans visible → 

Will it take a long time to replace our spreadsheet setup?

Not at all. Uptempo’s onboarding team helps you migrate fast with templates and structured implementation support. You don’t have to rebuild everything from scratch. We help you map and optimize your existing processes, so you can get value quickly. 

Does Uptempo integrate with other marketing technology?

Yes, Uptempo connects with leading tools across your ERP (SAP, NetSuite), CRM (Salesforce), MAP (Marketo, Eloqua), and more. That means your data flows automatically, no copy/paste, no spreadsheet merges, no missed updates.

Explore Uptempo integrations → 

Can Uptempo help us prove marketing ROI?

Absolutely—Uptempo tracks working vs. non-working spend, ties activity to outcomes, and gives you predictive insights to optimize before you spend. It’s not just reporting, it’s real ROI, visible in real-time. 

Learn how Uptempo proves impact →