Speakers
Director of Product Marketing
Director of Solution Engineering
Allocadia was built to solve one specific problem: top-down marketing budget and spend management. It replaced spreadsheets and gave marketing leaders greater financial oversight. But as marketing evolved, so did the need for a connected system that links budgets and spend to plans, activities, and performance.
Enter Uptempo 2.0, the next generation of marketing performance management. Built on Allocadia’s foundation, Uptempo unifies campaign execution, performance, and finance data in one collaborative platform. The result: full visibility into budgets, spend, plans, and ROI all in one place.
In this session, Uptempo’s product leaders will show how CMOs and marketing ops teams can move beyond budget stewardship and truly optimize every marketing dollar—where ROI means measurable business impact through better planning accuracy, faster reallocation, and higher-performing spend.
You’ll also see how best-in-class marketing organizations benchmark their performance, gaining visibility into spend efficiency, investment mix, and reallocation speed to continuously improve results. The session concludes with a Q&A to answer customer-specific upgrade questions. If you have further questions about upgrading to Uptempo 2.0, please ask your CSM.
What You’ll Learn