LIVE WEBINAR | 30 MINUTES
Budget Season Playbook
How to Build a Plan That Doesn’t Get Sent Back
Tuesday, August 25, 2026 at 9am PT / 12pm ET
Stephanie Schultes
Regional Director, Solutions Engineering
Chris Dias
Manager, Customer Success
You built the plan. Now you’ll defend it. Again and again.
Smaller budgets. Higher expectations. And a CMO who’s going to ask the one question you didn’t prep for.
In 30 minutes, learn best practices used by the strongest enterprise marketing teams to build a plan that holds up to exec scrutiny the first time: how they defend the channel mix, how they respond to a 10% cut in minutes, how they prove last year’s plan actually worked, and where the money stands right now. We’ll close with a lightning round of small moves that add up to a faster “yes.”
This session is for:
- Marketing operations directors and managers who assemble the plan and own reconciliation
- Campaign and program leads who own a channel or region
- Marketing performance and analytics leaders who have to prove last year worked
- Marketing finance and FP&A partners who see the plan before the CFO does
