How Finance and Marketing Can Work Together to Achieve Company Goals

Shannon Fitzgerald-Lussier
September 30, 2020

As a 2x Allocadia customer, Marlene Chan, Marketing Business Operations Director at Splunk, shares her experience using Allocadia over the years as a finance professional within the marketing organization.

“I’m always trying to teach marketers the difference between accrual and cash accounting. Because if you have the chance [at extra budget near the end of quarter], you need to execute quickly – and make sure it’s accounted for in the right quarter.

Share on
Uptempo-FacebookFace Book Uptempo-LinkedinLinkedin Uptempo-TwitterTwitter

You may also like:

Three Unique Audiences, Three Unique Views of your Budget 
Uptempo
Three Unique Audiences, Three Unique Views of your Budget 
Marketing Business Acceleration Series: ROI... but First, Taxonomies
Helena Lewis NI marketing business acceleration
Marketing Business Acceleration Series: ROI... but First, Taxonomies