As a 2x Allocadia customer, Marlene Chan, Marketing Business Operations Director at Splunk, shares her experience using Allocadia over the years as a finance professional within the marketing organization.
“I’m always trying to teach marketers the difference between accrual and cash accounting. Because if you have the chance [at extra budget near the end of quarter], you need to execute quickly – and make sure it’s accounted for in the right quarter.“
Since implementing a marketing operations and resource management system, ServiceNow has been able…
You’re trying to justify the value of your marketing efforts in the face…
Marketers around the globe are looking at the plans, budgets, and new strategies…