How Finance and Marketing Can Work Together to Achieve Company Goals

Shannon Fitzgerald-Lussier
September 30, 2020

As a 2x Allocadia customer, Marlene Chan, Marketing Business Operations Director at Splunk, shares her experience using Allocadia over the years as a finance professional within the marketing organization.

“I’m always trying to teach marketers the difference between accrual and cash accounting. Because if you have the chance [at extra budget near the end of quarter], you need to execute quickly – and make sure it’s accounted for in the right quarter.

Share on
Uptempo-FacebookFace Book Uptempo-LinkedinLinkedin Uptempo-TwitterTwitter

You may also like:

IBM’s Barbenheimer: Uniting Global Planning and Budgeting  
IBM VP Marketing
IBM’s Barbenheimer: Uniting Global Planning and Budgeting  
Simplifying Budget Reconciliation: Integrating NetSuite with Uptempo 
Uptempo
Simplifying Budget Reconciliation: Integrating NetSuite with Uptempo