I have a degree in fashion merchandising and thought I would work for a company like Kate Spade or OPI. When I graduated, it was during the recession, and it didn’t make sense to do a big move while job hunting.
But my love for technology has always been there. I fell into project management at a tech consulting firm. Managing the programs and operations led me to marketing operations.
I debated getting an MBA, but I didn’t have a clear goal in mind with the MBA. I started listening to what felt right to me versus what it felt like I should do, and I got PMP certified. When I was leading marketing operations at Mailchimp, HubSpot reached out with the marketing chief of staff role.
No day is the same. I feel like my job changes every 60-90 days, but I love that. The core of my role is always budget planning, keeping the team aligned, and focusing efforts on our goals and priorities. But priorities and budget can change. I need to be strategic and thoughtful when reviewing metrics and communicating what that means to the marketing team or to the business.
As the marketing chief of staff, you’re the filter between the CMO and the rest of the marketing team. You need to be empowered to make decisions and work with business partners in finance, HR, and recruiting to understand the path forward. But I’m also always thinking of ways to strategically make our marketers’ working lives easier.
Find mentors. From the outside, everything can look shiny and easy, like a highlight reel. And having honest mentors who are transparent and don’t sugar coat the situation—telling you everything is perfect or easy—is so important.
And if you’re a leader now, turn around and look for people that you can lift up with you—especially women.
There’s continuous prioritizing and reprioritizing—what worked in January may not be the same by April. Maybe we need to change the metrics or reduce the scope in some places. And that’s ok, continuously revisiting that isn’t failure. It’s a sign of resilience.
There is a lot of uncertainty around right now. But leading your team with empathy will help you find the right path forward.
Let go of the things that don’t matter. Will this still be important in 5 years? If not, then learn to let it go and reprioritize.
Don’t get caught up on the small things happening now. Keep your eye on the prize and stay true to yourself and your intuition. Trust your gut instincts and you’ll be just fine.
A Slack community to share strategic marketing operations best practices
People take all different types of career paths; how did you get to…
Right now, there really isn’t a way around marketing budget cuts. Over the…