Arc’teryx is an outdoor equipment company headquartered in North Vancouver, British Columbia. They are an innovation-driven organization focused on climbing, skiing, and alpine products.
With a team of 50 marketers across 6 teams, Arc’teryx quickly realized that managing budgets in Excel spreadsheets was not going to cut it.
Every marketer who’s ever owned a budget, knows the difficulty of answering detailed questions on the fly. The team spent too much time reconciling budget and coding invoices – something a part-time employee spent all her time on. And because their budget was siloed into departments, they had no visibility into their spending and couldn’t report on spending through multiple dimensions.
At Arc’teryx, nothing is more important than design and craftsmanship. They needed a marketing performance management solution that would not only allow for better budget management but could also tell their story in a visually attractive, user-friendly way.
Allocadia was able to help the marketing teams achieve their goals: they finally became responsible for their own budget. They use Allocadia to track spend by team, department, business unit, channel, activity, and brand thus increasing visibility and accountability.
How were they able to climb to the top of their marketing mountain? Download the full case study to find out!