With host Darrell Alfonso
Learn how to connect marketing plans to business growth at the Forrester B2B Summit in Austin, May 5–8.
Join special sessions
Visit booth
Get a 1:1 demo
Register for the Block Party
Learn about Uptempo
With hundreds of products, thousands of marketers and millions of dollars at stake, orchestrating IBM’s planning process can be challenging.There is competition for budget and product representation, and achieving alignment across disciplines can be an operational nightmare. No longer. Today, IBM is uniting thousands of marketers by leveraging Forrester best practices and Uptempo’s system of record for managing plan and spend. Learn how a new planning process is transforming marketing visibility, velocity, and agility.
Date and Time: Tuesday, May 7 at 2:25pm-2:55pm. Add this session to my calendar.
Room: Hilton J
VP of Investment and Resource Management IBM Marketing, Communications and Citizenship
“Where’s the current version of the marketing plan??”Forrester reports massive investments in martech and marketing operations, yet CMOs still run the business of marketing in a fog. Plans scattered across disconnected spreadsheets and PowerPoints create havoc for global marketing teams: over- and under-spending, misalignment, poor collaboration, and missed opportunities. Learn how a marketing planning system of record will improve your visibility, velocity, and agility and unequivocally prove marketing’s impact to the business.
Date and Time: Tuesday, May 7 at 12:40pm-12:50pm. Add this session to my calendar.
Room: East Theater
Chief Marketing Officer
Visit us at booth #416 (close to the brew park) to learn about how enterprise marketing teams are building more cohesive, resilient marketing plans. We can show you live demos on how enterprise marketing teams at IBM, HubSpot, and Cisco are changing how they approach marketing planning.
Struggling to connect the pieces at work?
Start with something easier at home. Swing by our booth to get your free LEGO Serious Play box or enter to win a mega LEGO prize, including the Hogwarts Express from Harry Potter. We raffle one big LEGO set each day.
Harry Potter Hogwarts Express LEGO set
Click on the map to view full show floor
Do you have more LEGO than travel budget? We get it. Speak to a marketing planning expert today.
Relax by the firepit and enjoy great food, drinks, and music. Join fellow marketing peers for a Block Party on a beautiful rooftop patio. You’ll also be treated to a special tasting of Old Fashioned cocktails 🥃.
Date: Monday, May 6
Time: 8-11pm
Location: Edge Rooftop Lounge, 110 E 2nd St, Austin
Register to attend, and you will receive a calendar confirmation. Seating is very limited.