Uptempo is a Strong Performer in the 2022 Forrester MRM Wave™

Uptempo has been critical to our effort to transform our marketing budget management from a painful process into one that is defined and consistent, giving us the agility to quickly re-allocate investments as needed. With Uptempo’s campaign planning capabilities we can further layer in campaign performance metrics for a clear picture of return on ad spend, cost per lead and channel performance. This helps ensure that the marketing plan supports our company objectives and delivers a return on marketing spend.

Uptempo has helped us connect all the foundations of our marketing operations, so we know exactly what’s going on across different regions and channels at any time. The visibility and performance insights delivered across workflows really helps us be more data driven and pragmatic with our decisions and achieve this with a speed that just wasn’t possible before.”

Coming from a world of spreadsheets to a tool that actually allows me to have visibility and insight into what’s going on in the world is invaluable. Transparency drives better decisions.

The campaign reporting and the actual campaign level is super important for us. Before Uptempo we had about a large variance rate, now with Uptempo we have 4% and we are on our way to reach the 1%.

Our goal was to simplify our marketing processes and to create, implement, and distribute marketing assets quickly and easily worldwide. We wanted to achieve greater transparency in the marketing activities of our subsidiaries and campaigns internationally, and to manage them more efficiently and cost-effectively. Our high expectations of Uptempo in terms of transparency, speed, and efficiency were met 100%.

For an international retail company with a multitude of different markets, products, target groups and communication channels, transparency in marketing and campaign planning are indispensable. Uptempo delivers exactly this by operationalizing and orchestrating our entire marketing operations in a single collaboration platform to give us the visibility, speed, and agility we need to operate successfully.

We can show progress and results in real-time. When the CMO wants to know how much of the media team’s money is committed, a report can be generated quickly in Uptempo.”

Delivering operational effectiveness and data-driven insights is critical to today’s CMO. Uptempo is a core pillar in our strategy to gain insights on how marketing impacts the business.

Less than five weeks after signing the contract, we had deployed Uptempo to manage almost 200 budgets across 230 users distributed around the globe.