Marcel Duy, Product Director, Digital Business Planning at IKEA
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Read The Forrester Wave™: Marketing Resource Management, Q3 2022 to learn:
Uptempo provides the flexibility to look at marketing investment data through a holistic lens and is easily integrated into our financial forecasting process. Uptempo is miles ahead of what a lot of companies have been doing, which is managing marketing spend through spreadsheets, and that’s just not a scalable solution.”
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