How HubSpot Streamlines Its Strategic Planning Process + Tips For How You Can Too

Event begins in

Speaking Session

Scottsdale, Arizona, USA

February 27th, 2023

Small Headshot Chloe

Chloe Washington

Chief of staff to the CMO

Logo Hubspot
Small Headshot Jim scaled

Jim Williams


Logo Uptempo

In this session, Chloe Washington, HubSpot’s Chief of Staff to the CMO, will be joined by Jim Williams, CMO at Uptempo, to discuss HubSpot’s adoption of a new operating model called marketing business acceleration. By replacing dozens of siloed spreadsheets with a modern system of record for managing budgets, HubSpot is creating better alignment with finance, and enhancing marketing visibility, velocity and agility.

Diamond Red Top left
Diamond-01-Purple Light Purple with Uptempo Logo
What is B2BMX?

It’s a B2B marketing tradeshow spanning 3 days full of learning and connection. During it, tech sector B2B marketers will boost their knowledge in visual storytelling, community-building content, sales enablement strategies, and so much more.

Chloe and Jim will answer questions such as:
  • What specific challenges did HubSpot experience that prompted a review of the marketing planning and budget process?
  • What was HubSpot’s tipping point when the team realized that they could no longer run marketing on spreadsheets and how can you recognize it in your own organization?
  • How can an improved strategic planning process unlock greater marketing impact?
  • What is the role of a Marketing Chief of Staff in forging alignment between the CMO and CFO?

Don’t Miss Our Booth

Icon Location White

Booth 311

Swing by Booth 311, and you’ll uncover how to transform the way you run, manage and measure your marketing. You can also unlock a 360-degree view of your marketing business by stepping into our photo booth. With Uptempo, you can run your marketing like a business.

Booth Map

Click to view full booth location map

Come try the Orcaview 360° rig at our booth

Diamond Blue
Sponsored By
Logo Blue

Uptempo delivers marketing business acceleration to organizations, a new operating model that gives CMOs clarity on the financial and business impact of their marketing efforts.

Uptempo does this with marketing operations software that integrates planning, financial, work, and performance management, so teams can plan better, pivot faster, spend smarter, and execute with confidence.

Booth Map