With host Darrell Alfonso
Marketers waste countless hours digging through decks, spreadsheets, and project management tools to get a clear view of their marketing campaigns—time that could be spent analyzing results and shifting resources to improve performance.
Build a real-time, global marketing calendar that seamlessly ties activity to ROI with Uptempo’s marketing calendar software.
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They’re usually housed in “‘freeware”’ (read: spreadsheets, documents, or slide decks) that quickly fall out of date—which makes getting a live view of your campaigns possible only after days of back and forth with multiple departments or team members.
Digital marketing calendar solutions can help with this issue, but they often have limited display capabilities. Most can only show when content is launching—not all of the elements that go into a campaign. And they’re usually either too simplistic for global marketing teams or quickly become too complex to be digestible for stakeholders.
But the main reason most marketing calendars don’t work is because they are inherently siloed. They’re housed in static tools that are disconnected from each other and the tools you use to run marketing—like budgeting tools, work management software, and analytics.
When you can’t see what’s in-flight and how it’s performing, it’s impossible to know if you’re going to reach your goals. And it’s impossible to share an up-to-date view of the marketing plan with stakeholders outside of the marketing team. Marketers need flexible solutions that offer an accurate, shareable, real-time view of their activities so they can get insights faster and make smarter decisions sooner.
Building, maintaining, and reviewing marketing calendars is an incredibly inefficient process that costs you time and money.
Without a universal view of campaigns, it’s hard to:
CMOs need a dynamic view of their campaign calendars so they make data-informed decisions faster and stay nimble in fast-moving markets. And planning software like Uptempo is making it possible.
Uptempo’s marketing planning software gives marketers a single system of record for managing their campaign planning, investments, and resource allocation.
With Uptempo, global marketing teams like yours finally have:
Improved plan visibility and budget accuracy, faster execution, and more agility when it comes to shifting plans or resources as needed.
Uptempo is an absolutely pivotal partner during our planning, bringing together all of the key areas of marketing operations. It allows us to view holistic and individual plans across many teams, and seamlessly integrates our performance management into the planning process.
Creating an effective, unified plan with Uptempo is easy. Key features of Uptempo’s marketing planning software include:
Get a detailed visualization of go-to-market plans and what activities are in-market at any given time.
Change your view by grouping plans or activities through attributes like activity, region, or channel.
Customize how you define and group related campaigns and activities at different levels for easier analysis.
Create, save, and share plans with distributed teams to improve communication, execute faster, and reduce errors.
Tie projects and campaigns to corporate goals and budgets to keep everyone aligned.
See how plans are projected to perform so you can shift tactics and maximize marketing ROI.
Ditch the static PowerPoints and spreadsheets. Transform your marketing calendar and campaign planning process with Uptempo today.