Marcel Duy, Product Director, Digital Business Planning at IKEA
Uptempo’s unified marketing system of record helps you plan better, pivot faster, spend smarter, and execute with confidence.
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Impress your CMO and level up your skills this planning season with a free crash course. Get advice, frameworks, and strategies from marketing leaders and expert analysts.
Plans are disconnected from corporate goals and lack data-driven insights, making it difficult to hit targets and capitalize on opportunities
No real-time view of planned, committed and actual spend, resulting in over or underspending
Budget and content reviews and approvals occur in various tools without an audit trail, hampering the entire execution cycle
Performance reporting is inaccurate and lacks context, purpose, and actionable insights
With global changes such as the pandemic, tracking money and what you have planned is imperative, because with the ongoing changes, we all have to be much more flexible and adaptable.
That means counting every dollar. Especially in challenging markets, when marketing budgets shrink and what’s left needs to have impact. Uptempo gives you the financial control and agility you need.
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Marcel Duy
Product Director, Digital Business Planning
IKEA