Tips for agile marketing planning on a global scale

Since implementing a collaborative MRM platform, TMD Friction has achieved a more agile marketing planning process, increased transparency across departments, and improved collaboration across its global marketing teams. Learn more from Ralf’s discussion with Stephan Giesecke, the brake friction manufacturer’s global category manager (previously head of regional marketing).


Ralf Strauss

Marketing Tech Lab GmbH

Dr. Ralf Strauss is managing partner of various companies, as well as president of marketing associations and communities. Previously, he was the senior vice president at Volkswagen for the digital transformation across marketing and sales. Prior to that, he had various roles within SAP. He is also the author of more than 60 publications in these subject areas and publishes the yearly "Marketing Tech Monitor."


Stephan Giesecke

Global category manager at TMD Friction

Stephan previously served as the head of regional marketing for the global leader in brake friction materials and used by over 200 million drivers every day.

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