Since implementing a collaborative MRM platform, TMD Friction has achieved a more agile marketing planning process, increased transparency across departments, and improved collaboration across its global marketing teams. Learn more from Ralf’s discussion with Stephan Giesecke, the brake friction manufacturer’s global category manager (previously head of regional marketing).
Dr. Ralf Strauss is managing partner of various companies, as well as president of marketing associations and communities. Previously, he was the senior vice president at Volkswagen for the digital transformation across marketing and sales. Prior to that, he had various roles within SAP. He is also the author of more than 60 publications in these subject areas and publishes the yearly "Marketing Tech Monitor."
Stephan previously served as the head of regional marketing for the global leader in brake friction materials and used by over 200 million drivers every day.
More than 87% of marketing teams say they are not able to measure…
Unlike other departments, marketing is not really familiar with playbooks. But it definitely helps bring discipline to a team by describing all the important definitions and processes.
Marketing ops is here to stay. Nearly 50% of marketers surveyed have a…
Learn from Scott Brinker and Frans Riemersma why well-adopted playbooks can help marketers to prevent poor marketing execution.