With host Darrell Alfonso
Listen to Uptempo’s Marketing Ops Now podcast with Scott Brinker, Ralf Strauss, Frans Riemersma, and other industry thought leaders.
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Data is at the basis of all the sophisticated marketing tactics you can think of: whether it’s analytics, personalization, campaign operations, performance measurement, or journey orchestration. …
More than 87% of marketing teams say they are not able to measure marketing performance properly. Clearly, there are a few hurdles to measuring and tracking…
In this episode of Marketing Ops Now, Frans Riemersma talks with Scott Vaughan, former chief growth officer of Integrate and CMO of several other tech companies. Vaughan’s…
Unlike other departments, marketing is typically not as familiar with playbooks. But it definitely helps bring discipline to a team by describing all the important definitions…
Marketing Tech Monitor is an annual benchmark study of marketing technology and strategy of European companies. In this episode of Marketing Ops Now, we discuss four…
Marketing ops is here to stay. Nearly 50% of marketers surveyed have a marketing operations leader on at least one team. In this episode of Marketing…
There are over 12 million people on LinkedIn whose job titles specify “marketing operations.” Compared to well-known job titles like “digital marketing” (12.5 million) or “online…
Frans Riemersma chats with Anita Brearton, who is very active in the Boston startup ecosystem as an investor, mentor, advisor, and board member to a wide…
In this episode of Marketing Ops Now, Scott Brinker and Frans Riemersma discuss how the marketing ops team “makes marketing happen” for the organization.
When you’re selecting solutions or managing an entire martech stack, there’s often a concern about having too many solutions in place. Your first instinct might be…
In this episode of Marketing Ops Now, Frans Riemersma chats with Ralf Strauss to discover the many myths out there about martech solutions and stacks.
Finance skills are often overlooked in the marketing operations role. In this podcast, Frans Riemersma talks with Informa Markets’ Michael Hartmann, who heads up marketing ops…
A good playbook is the oil of a lean and mean marketing machine. Marketing staff use it as a source of truth that explains key concepts,…
After you set your marketing goals, it’s time to set a KPI framework and track those goals. However, there are hundreds of KPIs out there that…
Agile marketing is an incremental, iterative, test-and-learn process. It originates from agile software development. Why are some agile teams more successful than others? What are the…
Martech has been eating marketing’s lunch for the past decade. Looking at the explosion of martech—from 150 solutions in 2011 to well over 8,000 solutions in…
There is no marketing leader on the planet without a strategy or plan, yet there are many marketers leaders struggling with execution. Once the reality sets…
In this episode of Marketing Ops Now, we talk about the many reasons that navigating martech is a big topic for marketing ops. Truth be told:…
Merging martech stacks is not an easy feat. To get the how, why, what, and when of martech stack harmonization, Frans Riemersma talks with Scott Brinker,…
What’s new in the ever-changing martech landscape? In this podcast with Scott Brinker, we discuss which martech trends are picking up steam, which are slowing down,…
The notion of capability development is essential to the modern marketing organization. Many marketing leaders ask themselves how to develop their capabilities as an organization and…
Marketing operations isn’t just tech-driven—it’s also business- and goal-driven. Ralf Strauss and Frans Riemersma discuss the important link between marketing ops and the achievement of strategic…
One could argue that marketing ops originated from KPI frameworks. In this episode, we discuss how marketing ops can help the CMO define the right framework,…
The concept of “marketing ops” is on everyone’s radar, but what is it exactly? Sometimes it seems like amoeba with a constantly shifting shape. In this…
Ivanti’s Leslie Alore was responsible for establishing the marketing ops function in her organization nearly a decade ago. In this episode, Leslie offers three helpful tips…
In a special episode of Marketing Ops Now, Frans Riemersma, Dunja Riehemann, Ralf Strauss, and Scott Brinker reminisce on the most impactful marketing trends of 2021, surprises (both good and bad), trials and…
What will the role of the CMO look like in 2022? In this podcast, Scott Brinker predicts what will stay the same, what will change, and…
What are the most common pitfalls in martech stack implementation? Offering tips for a fast, easy, and efficient marketing software rollout, Frans Riemersma talks with Ralf…
What role should marketing ops play in marketing strategy and execution? Frans Riemersma and Scott Brinker discuss how the marketing operations role can contribute to strategic…