Chloe Washington, HubSpot
COVID-19 and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they are spending and pivoting marketing dollars – and how it is driving business results.
At the Demand Gen Report’s Strategy & Planning Series, our CMO Julia Stead was joined by Bill Dembinski, VP Corporate Marketing at Equinix, and Lisa Horner, VP Marketing at Appfolio to discuss exclusive data insights into the massive changes marketing organizations made to budgets and strategy in 2020.
Listen to their 45 minute conversation to learn how marketing leaders are pivoting their strategy to achieve pipeline and revenue targets, and how to apply their learnings to drive your marketing performance.
Key Takeaways:
Measuring ROI isn’t a one-size-fits-all approach. Each marketing organization’s journey to measuring, understanding,…
Watch this brief video featuring Katie Linford, a Forrester analyst and guest speaker…