3 Marketing Spend Trends Shaping 2021 Strategy

COVID-19 and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they are spending and pivoting marketing dollars – and how it is driving business results. 

At the Demand Gen Report’s Strategy & Planning Series, our CMO Julia Stead was joined by Bill Dembinski, VP Corporate Marketing at Equinix, and Lisa Horner, VP Marketing at Appfolio to discuss exclusive data insights into the massive changes marketing organizations made to budgets and strategy in 2020. 

Listen to their 45 minute conversation to learn how marketing leaders are pivoting their strategy to achieve pipeline and revenue targets, and how to apply their learnings to drive your marketing performance. 

Key Takeaways:

  • 3 spend trends you need to know for 2021 strategy and planning
  • How marketers pivoted spend in key channels, and the short and long term gains
  • Expert tips on how to hit pipeline goals with an agile marketing plan
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