Learn how some of the the world’s biggest brands thrived throughout the pandemic by having a flexible marketing planning environment
At Reuters Events’ Strategic Marketing 2021, Uptempo’s Hive9 led a marketing panel discussion with leaders from VICE Media, Verizon, Fender, and OkCupid.
“COVID-19 changed each and every one of our lives. Its unprecedented nature forced marketing teams to become more adaptable. We had to be reactive and make changes on the fly, in doing so creating some of the most personable, empathetic content ever seen.
In this session, we explore how the world’s biggest brands have continued to thrive with a flexible planning environment and how these strategies hold strong as we exit the pandemic.”
SVP, global solutions engineering (formerly chief strategy officer of Uptempo’s Hive9)
Chief creative officer
We’d love to chat with you today.
With budgets being slashed and economic turbulence shaking up the marketing plan, the relationship between marketing and finance is more important than ever.
No recordings. No screenshots. No sales pitches. This is a space for marketing operations professionals to have an open and supportive exchange about the topics that matter.
Uptempo’s guest speakers, Forrester Senior Analyst Jessica Liu and Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, share best practices for creating better visibility, velocity, and agility through connected marketing operations.