Session Recording
AI hasn’t solved marketing’s ROI problem. It’s raised the stakes.
After decades of trying to prove its value, what will it finally take for marketing to break through?
SVP, Global Solutions Engineering
Your board wants proof of marketing’s impact. And the market is moving fast enough that keeping pace is impossible without AI. But both these demands depend on the one thing few CMOs actually have: connected marketing data.
The marketers who win in this era will be the ones who get their information architecture right first. IA before AI. This isn’t something you can vibe-code—it demands connected marketing systems, governed data, and the operational discipline to keep everyone in sync as campaigns evolve.
In this on-demand session, we break down:
You’ll learn which gaps to fix first, and why the decisions you make this year will set how confidently you prove ROI—and how soon AI can help you optimize it.