How a new marketing planning system generated millions in ROI for the furniture giant.
IKEA used to organize their promotion plans in spreadsheets.
Learn how centralizing commercial activity in Uptempo’s planning software helped them create a clear overview of activity across each of 480 stores.
Hear about IKEA’s real-time view of campaign performance data helps them adjust plans on the fly to improve marketing program ROI.
This in-house tool lets them quickly determine which products to push, if they have enough stock to run a promotion at a specific store, and more.
IKEA uses a TV system tied to their marketing calendar to inform employees about ongoing promotions at their specific location.
See how this helps streamline communication and, ultimately, creates a cohesive customer experience from store to store.
See how IKEA transformed their global commercial planning process for the better with Uptempo.
In this video, learn how IKEA:
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