Marcel Duy, Product Director, Digital Business Planning at IKEA
Product Director, Digital Business Planning IKEA
Senior Vice President, Marketing Uptempo
IKEA revolutionized the way people shop for furniture with an innovative and unique customer experience. But delivering on this brand promise is no easy feat: consider the planning complexity involved in promoting 12,000 products through 400 stores in 50 countries. All while considering data from supply chains, pricing promotions, consumer trends and more.
Behind the scenes, a sophisticated commercial planning and analytics solution ensures that products are available just when marketing campaigns peak customer demand. Join a conversation with Marcel Duy, IKEA’s Product Director, Digital Business Planning, that will highlight how advanced analytics drove the digitalization and operational performance across IKEA’s $45B retail operation.
Register to join us live on December 11 and receive access to the recording. Don’t miss this opportunity to unravel the success story of IKEA’s digital transformation and its profound impact on the world of furniture retail.
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