Leading Through a Crisis: How to Adopt a Wartime CMO Mentality

Marketers have pivoted in response to the pandemic fallout of 2020. We now have leaner budgets, increased scrutiny from leadership, and buyers who are also under pressure.

How do we build the road to recovery?

Join our panel discussion to learn how our experts are operating with a ‘Wartime CMO’ mentality to equip their teams for success, and what changes your organization can make to be agile in a rapidly changing environment.

Our expert panel includes Elle Woulfe, VP Growth Marketing at InVision, Anton van Deth, CMO at Apptio, Heidi Melin, CMO at Workfront, and Allocadia CMO Julia Stead.

You’ll learn:

  • The metrics you need to make tough decisions quickly & confidently
  • How to keep your team aligned to the core mission when plans are evolving
  • How CMOs are “picking their battles” and deciding where to concentrate efforts
Share on
facebook icon linkedin icon twitter icon

You may also like:

2023 - Forrester - 5 Marketing Ops Trends for 2023

Watch this brief video featuring Katie Linford, a Forrester analyst and guest speaker as she shares her insights and the five trends impacting the future of marketing operations and discover:

- Which areas MOps teams focus on most in the year ahead
- How to leverage greater control of your martech stack, and
- Ways to drive tighter internal alignment across teams

2023 - Forrester - The Power of Connected Marketing Processes

Watch this brief video featuring Jessica Liu, a senior Forrester analyst and guest speaker as she shares her insights on:

- Where marketing processes typically break down
- What’s required to ensure a consistent marketing planning and budgeting process, and
- How technology can support processes and various workstreams