Marketers have pivoted in response to the pandemic fallout of 2020. We now have leaner budgets, increased scrutiny from leadership, and buyers who are also under pressure.
How do we build the road to recovery?
Join our panel discussion to learn how our experts are operating with a ‘Wartime CMO’ mentality to equip their teams for success, and what changes your organization can make to be agile in a rapidly changing environment.
Our expert panel includes Elle Woulfe, VP Growth Marketing at InVision, Anton van Deth, CMO at Apptio, Heidi Melin, CMO at Workfront, and Allocadia CMO Julia Stead.
Uptempo’s guest speakers, Forrester Senior Analyst Jessica Liu and Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, share best practices for creating better visibility, velocity, and agility through connected marketing operations.
Imagine this: It’s the beginning of your fiscal year and your marketing plans are in place, you know exactly what your investment strategy is going to look like and you are aligned to corporate objectives. Sounds simple, right? For most enterprise organizations this level of alignment doesn’t come easy. Watch...
Marketing Operations Leadership Series Darrell Alfonso Director of Marketing Strategy & Operations Thao…