Revenue leaders are facing the steepest economic challenges seen in 10 years – leaner budgets and a need for hyper-efficiency makes static long-term planning obsolete.
With ongoing environmental changes, the pains related to planning are amplified today.
Our panel conversation with Comcast Business, Workfront, and Zenefits covers how marketing experts from different industries are evolving and tailoring their planning processes for today’s economic reality, and navigating the important steps to making these changes.
You’ll learn:
With budgets being slashed and economic turbulence shaking up the marketing plan, the relationship between marketing and finance is more important than ever.
No recordings. No screenshots. No sales pitches. This is a space for marketing operations professionals to have an open and supportive exchange about the topics that matter.