Chloe Washington, HubSpot
Revenue leaders are facing the steepest economic challenges seen in 10 years – leaner budgets and a need for hyper-efficiency makes static long-term planning obsolete.
With ongoing environmental changes, the pains related to planning are amplified today.
Our panel conversation with Comcast Business, Workfront, and Zenefits covers how marketing experts from different industries are evolving and tailoring their planning processes for today’s economic reality, and navigating the important steps to making these changes.
You’ll learn:
Measuring ROI isn’t a one-size-fits-all approach. Each marketing organization’s journey to measuring, understanding,…
Watch this brief video featuring Katie Linford, a Forrester analyst and guest speaker…