Revenue leaders are facing the steepest economic challenges seen in 10 years – leaner budgets and a need for hyper-efficiency makes static long-term planning obsolete.
With ongoing environmental changes, the pains related to planning are amplified today.
Our panel conversation with Comcast Business, Workfront, and Zenefits covers how marketing experts from different industries are evolving and tailoring their planning processes for today’s economic reality, and navigating the important steps to making these changes.
Uptempo’s guest speakers, Forrester Senior Analyst Jessica Liu and Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, share best practices for creating better visibility, velocity, and agility through connected marketing operations.
Imagine this: It’s the beginning of your fiscal year and your marketing plans are in place, you know exactly what your investment strategy is going to look like and you are aligned to corporate objectives. Sounds simple, right? For most enterprise organizations this level of alignment doesn’t come easy. Watch...
Marketing Operations Leadership Series Darrell Alfonso Director of Marketing Strategy & Operations Thao…