Learn how to accelerate your planning, performance, and productivity from experts at HubSpot, IKEA, and Forrester.
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Part 1
Marketing planning is always an experience — but it doesn’t have to be a bad one! You just need to have a solid strategic process to guide you, and the ability to make adjustments when needed on the fly.
Forrester shares their “Plan on a Page” process and weighs in on how to effectively communicate plan information, starting with a top-down approach.
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Part 2
HubSpot discusses the challenges with their spreadsheet-reliant planning and budgeting methods.
They detail how they transformed their internal processes, resulting in enhanced efficiency and budget management.
Bonus: you’ll gain effective change management tactics to help champion the change internally.
Part 3
Everyone has used an IKEA instruction manual to build a piece of their famous furniture once in their life. But how does one of the world’s largest home furnishing brands assemble its global marketing plan?
Learn how they realized €20 million ROI with their new planning tool and saved millions of euros by eliminating manual planning tasks across 180,000 global co-workers.
The Marketing Planning Series will help you overhaul marketing campaign planning processes from tip to tail.
Real-life examples will show you how to:
Track spend, measure results, and pivot plans in real time. Uptempo brings campaign clarity to over 625,000 marketers.