Marketing Operations Leadership Series

Darrell Alfonso

Director of Marketing Strategy & Operations

Thao Ngo

Senior Vice President Marketing

Next town hall: February 22nd at 9am PST/12pm EST.

Topic: Can You Recession-Proof Marketing Operations?

Special Guests: Moni Oloyede, Dir of Marketing Infrastructure at Fidelis Cybersecurity


Town hall style meeting exclusively for marketing operations leaders where everyone is a panelist with
their video and audio turned on.

Moderators:

Darrell Alfonso

Director of Marketing Strategy & Operations
Indeed.com

Thao Ngo

SVP Marketing
Uptempo


February 22nd town hall topic is “Can You Recession-Proof Marketing Operations?

We are in the midst of a recession and mass layoffs. For people who are still employed, they have to deal with budget cuts and fewer headcount. Targets are likely still aggressive – how do you “do more with less”?

Some discussion questions:
– What kind of information should you be ready to provide when your C-level knocks on your door?
– How do you say “no” if you are not a VP-level?
– Is it worth doing any strategic planning for 2 or 5 years down the road?
– How can you keep a “play to win” vs. “play not to lose” attitude?
– What are considered “high priority” projects for your department right now?
– How have you reduced or changed the makeup of your martech stack?

Join us to ask questions, share knowledge, and meet other marketing operations professionals. 

No recordings. No screenshots. No sales pitches. This is a no bullshit zone for marketing operations professionals to have an open and supportive exchange about the topics that matter.

We invite only marketing operations professionals to join us. We will be reviewing each registration and may cancel your registration at any time. We thank you in advance for your understanding.

Here’s how we’ll break down the hour:

• 20 minutes featuring our key guests
• 20 minutes open Q&A
• 20 minutes open forum

Register Now

Please fill in the form to register for the meeting. Once verified as a marketing operations leader and approved, you will receive a confirmation from Zoom with the calendar invitation and links to join.

Sponsored By

Uptempo delivers marketing business acceleration to organizations, a new operating model that gives CMOs clarity on the financial and business impact of their marketing efforts.


Uptempo does this with marketing operations software that integrates planning, financial, work, and performance management, so teams can plan better, pivot faster, spend smarter, and execute with confidence.

Speaker

Darrell Alfonso

Darrell Alfonso is an award-winning marketer and Martech professional. He was named one of the top Martech Marketers to Follow in 2020, won Marketo’s Fearless Marketer award, and is a 2X Marketo Champion. Darrell has consulted for several Fortune 500 companies including General Electric and Abbott Laboratories and currently leads marketing operations at Amazon Web Services.

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