Find out why speed and agility is the CMO’s new marketing mandate in our two-part “Plan Smart. Pivot Fast.” webinar series featuring Forrester.
A rigid annual marketing plan is no longer sufficient, and marketing is being asked to pivot global plans and resources when it’s required by the business. It’s no easy task, but it’s imperative to revenue growth. You’ll discover the concept of cascading marketing planning and why it’s time to move away from “one-and-done” annual plans.
Forrester Principal Analyst Marcia Trask and Uptempo CMO Jim Williams discuss:
Building on the core planning concepts from the first webinar, the second webinar will demonstrate how to effectively manage marketing plans and budgets during execution.
Forrester Principal Analyst Rani Salehi and Uptempo CMO Jim Williams discuss: