Marketing organizations are facing ever-increasing pressure to demonstrate their impact on the business – yet most lack the ability to quantify and convey the value they are driving. Marketers that take an execute first, measure later approach simply never get ahead. And even those with mindful approaches to marketing planning can fall short when it comes time to translate those plans into an ongoing system of performance metrics. So where do you start?
In this webinar, our panel featuring special guest SiriusDecisions Senior Research Director, Ross Graber, Sam Melnick, VP, Marketing at Allocadia and Noah Brier, Co-Founder and CTO, Percolate will discuss how you can demonstrate marketing impact in your organization.
Ahead of a panel discussion, you will learn about:
Get the slides here
Watch this brief video featuring Katie Linford, a Forrester analyst and guest speaker as she shares her insights and the five trends impacting the future of marketing operations and discover:
- Which areas MOps teams focus on most in the year ahead - How to leverage greater control of your martech stack, and - Ways to drive tighter internal alignment across teams
Watch this brief video featuring Jessica Liu, a senior Forrester analyst and guest speaker as she shares her insights on:
- Where marketing processes typically break down - What’s required to ensure a consistent marketing planning and budgeting process, and - How technology can support processes and various workstreams