Live Webinar

Reckitt’s Formula for
Smarter Marketing Spend:
Turn Budget Chaos into
Strategic Growth

February 25, 2025

9:00 am PT / 12:00 pm ET / 6:00 pm CET

Register now

Pablo Gonzales, Reckitt
Pablo Gonzalez

Finance Manager, US Marketing Governance

Jim Williams

Chief Marketing Officer

Marketing budgets shouldn’t be a guessing game. Yet, many teams struggle with:

  • Fragmented data making it hard to track spend
  • Unclear working vs. non-working media allocation
  • Inefficiencies in vendor and agency reporting

Join Reckitt’s marketing finance experts as they reveal their proven formula for maximizing ROI and making every dollar count. 

What You’ll Learn:

  • Smarter budget planning that aligns spend with business growth
  • Real-world examples of eliminating inefficiencies
  • Tools and strategies to optimize media mix and vendor accountability

Why Attend?

In today’s environment, every marketing dollar is under scrutiny. This webinar gives you actionable insights to bring clarity, efficiency, and impact to your budget strategy.

Save your seat and take control of your marketing spend!