The Marketer’s Dilemma: When to Use ROI vs Attribution

Marketers must be able to confidently invest in programs that drive impact for their organizations, but what tools do they have to guide these decisions?

The answer lies in their data, but does this come from ROI assessments, attribution models or a combination of the two? Many marketers may choose one over the other, but they aren’t interchangeable and will ultimately answer different questions.

This webinar will have no deck, just real conversations between a panel of marketing experts featuring Justin Gray, Founder & CEO atLeadMD, Elle Woulfe, VP of Marketing at PathFactory, Heidi Bullock, CMO at Engagio and Sam Melnick, VP Marketing at Allocadia.

In this panel webinar you’ll learn:

  • The best ways to get started on marketing performance measurements
  • How ROI and attribution should work in tandem
  • The pitfalls of each measurement to watch out for
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