Marketers must be able to confidently invest in programs that drive impact for their organizations, but what tools do they have to guide these decisions?
The answer lies in their data, but does this come from ROI assessments, attribution models or a combination of the two? Many marketers may choose one over the other, but they aren’t interchangeable and will ultimately answer different questions.
This webinar will have no deck, just real conversations between a panel of marketing experts featuring Justin Gray, Founder & CEO atLeadMD, Elle Woulfe, VP of Marketing at PathFactory, Heidi Bullock, CMO at Engagio and Sam Melnick, VP Marketing at Allocadia.
In this panel webinar you’ll learn:
Watch this brief video featuring Katie Linford, a Forrester analyst and guest speaker as she shares her insights and the five trends impacting the future of marketing operations and discover:
- Which areas MOps teams focus on most in the year ahead - How to leverage greater control of your martech stack, and - Ways to drive tighter internal alignment across teams
Watch this brief video featuring Jessica Liu, a senior Forrester analyst and guest speaker as she shares her insights on:
- Where marketing processes typically break down - What’s required to ensure a consistent marketing planning and budgeting process, and - How technology can support processes and various workstreams