As we embark on 2022 planning, marketing leaders are asking themselves: “what changes do I need to make to our marketing strategy to drive growth in a post-pandemic world?“
Is our former strategy still relevant? Has how we measure marketing changed for good? How do we efficiently and strategically focus on the right things and still drive business impact?As the old saying goes, “there’s only one way to eat an elephant, bite by bite“. Listen to a round table chat with senior marketing leaders from Bombora, ON24, and ZoomInfo as they break down how to approach 2022 strategic planning.
Speakers:Tessa Baron, VP Marketing at ON24Jeremie Audran, VP Strategy & Operations at ZoomInfoGabe Warford, Head of Experiential Marketing and Special Projects, Bombora
Uptempo’s guest speakers, Forrester Senior Analyst Jessica Liu and Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, share best practices for creating better visibility, velocity, and agility through connected marketing operations.
Imagine this: It’s the beginning of your fiscal year and your marketing plans are in place, you know exactly what your investment strategy is going to look like and you are aligned to corporate objectives. Sounds simple, right? For most enterprise organizations this level of alignment doesn’t come easy. Watch...
Marketing Operations Leadership Series Darrell Alfonso Director of Marketing Strategy & Operations Thao…