As budgets tighten and resources become more constrained, businesses are pivoting to increase their efficiency and effectiveness. Leaders are evaluating beyond their go-to-market strategy; they’re assessing the processes and technology that support growth.
For enterprise leaders across sales, marketing, customer success and finance, it’s time to discuss Revenue Operations – the operational alignment of the core departments accountable for driving revenue.
In this session, Jay Famico, Chief Research Officer of Iron Horse, and Sam Melnick, VP and Market Insights of Allocadia will discuss what Revenue Operations (RevOps) is, the value it creates for enterprise organizations, and how to build a centralized revenue operations function in your organization.
Uptempo’s guest speakers, Forrester Senior Analyst Jessica Liu and Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, share best practices for creating better visibility, velocity, and agility through connected marketing operations.
Imagine this: It’s the beginning of your fiscal year and your marketing plans are in place, you know exactly what your investment strategy is going to look like and you are aligned to corporate objectives. Sounds simple, right? For most enterprise organizations this level of alignment doesn’t come easy. Watch...
Marketing Operations Leadership Series Darrell Alfonso Director of Marketing Strategy & Operations Thao…