Data is the currency that drives business forward. However, marketing organizations often lack a strategy around their data. Many marketing organizations set their plan, start executing and then chase their desired metrics without a common marketing data hierarchy and taxonomy across their team. This leads to inconsistent and inaccurate measurements and the inability to drive predictable revenue.
The best marketing organizations solve this by building a common data foundation to set their data up for success — from plan, to budget, to measurements — enabling a common measurement language, stronger decision making, and a clear path to marketing ROI.
Watch this panel webinar to hear marketing operations leaders from LogMeIn, Genpact and Autodesk share their experiences and best practices to building a marketing data strategy that enables better performance.
Related resource: download our new eBook, The Marketing Leader’s Guide to Data Strategy. Learn the framework to make better decisions, optimize resources, and maximize marketing performance.
Watch this brief video featuring Katie Linford, a Forrester analyst and guest speaker as she shares her insights and the five trends impacting the future of marketing operations and discover:
- Which areas MOps teams focus on most in the year ahead - How to leverage greater control of your martech stack, and - Ways to drive tighter internal alignment across teams
Watch this brief video featuring Jessica Liu, a senior Forrester analyst and guest speaker as she shares her insights on:
- Where marketing processes typically break down - What’s required to ensure a consistent marketing planning and budgeting process, and - How technology can support processes and various workstreams