With less resources and more financial scrutiny, it’s critical for marketing organizations to have a strong grasp on their budgets. They don’t just show where funds are invested: budgets are the ultimate expression of strategy for any marketing organization.
Without visibility into budgets, marketers cannot act with the agility and speed this crisis currently demands. To survive and thrive, you must properly equip your marketing team for this chaotic economic climate.
Re-aligning your marketing budget isn’t always an easy task, but we’re here with a life line. With this ebook, you’ll learn:
Forrester analyst Jessica Liu shares 5 ways to accelerate B2C marketing’s business impact.
Forrester analyst Katie Linford shares 5 ways to accelerate B2B marketing’s business impact.
Marketing and finance each have their own skill sets. And it's time to harness the combined power of these two juggernauts.