eBooks & Research

Accelerate B2C Marketing’s Business Impact

Forrester analyst Jessica Liu shares 5 ways to accelerate B2C marketing’s business impact.

January 18, 2023

Accelerate B2B Marketing’s Business Impact

Forrester analyst Katie Linford shares 5 ways to accelerate B2B marketing’s business impact.

January 18, 2023

CMO vs. CFO

Marketing and finance each have their own skill sets. And it’s time to harness the combined power of these two juggernauts.

December 9, 2022

Forrester Wave™ Report MRM

The Uptempo MRM suite enables marketers to lead with confidence, accelerate time to…

November 15, 2022

CMO Guide: How to Plan Smart and Pivot Fast in 2022

CMO guide for planning in 2022. Insights from seven marketing leaders across different industries, backed by decades of experience.

March 7, 2022

Improve Your Marketing Orchestration Today!

Is your marketing team working to it‘s full potential? It’s time to move from controlled chaos to agility and efficiency.

October 5, 2021

Read our latest report and find out what enterprise marketing financial management decision-makers are saying.

July 8, 2021

State of Spend – 2020 Marketing Investment Benchmarking Report

The State of Spend dissects what happened to marketing budgets, identifies investment trends, and guides marketers first steps for 2021.

November 28, 2020