Chloe Washington, HubSpot
You can’t run marketing like a business on spreadsheets and PowerPoints. Learn about a new marketing operating model built for today’s volatile, complex,fast-moving markets.
Getting teams aligned, budgets updated, and plans executed at the speed of the market is more challenging than ever. Marketing business acceleration is the response to the disconnected, slow-moving operational state that plagues most marketing departments. It’s time to run marketing like a business.
For today’s CMO, marketing business acceleration provides operational clarity so they can:
Marketing teams working across all sorts of industries and sectors already benefit from marketing business acceleration.
Box doubled ROI in one year—demonstrating that marketing can advance corporate goals and strategies.
Charles Schwab has streamlined its budgeting process and attained instant marketing investment visibility, easily identifying any variance in approved spend above 10%.
Euronics has given 1,200 users access to a centralized, managed repository of marketing assets (including 24,000+ media objects) and reduced time to market.
Take a quick peek at how marketing business acceleration can help CMOs cut through the chaos of managing plans, budgets, project workload, and performance data to get the visibility, velocity, and agility they need to run marketing like a business.