COVID and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they were spending and how it was driving business impact. Faced with the upheaval of all we’ve previously known, marketers need a new set of benchmarks to guide their investment strategy.
We analyzed real-time adjustments marketing organizations made to their budgets and strategy, and created a marketing investment benchmarking report that accounts for the massive changes marketing saw in 2020. The State of Spend dissects what happened to marketing budgets, identifies investment trends, and guides marketers in their next steps to drive business impact.
Download our benchmarking report to learn:
Forrester analyst Jessica Liu shares 5 ways to accelerate B2C marketing’s business impact.
Forrester analyst Katie Linford shares 5 ways to accelerate B2B marketing’s business impact.
Marketing and finance each have their own skill sets. And it's time to harness the combined power of these two juggernauts.