It´s time to move beyond spreadsheet budget mangement. Learn what your fellow marketers are saying and doing to meet the challenges of finance and budget planning.
Read our latest report and find out what enterprise marketing financial management decision-makers are saying and doing to meet the challenges imposed by finance and budget planning in a post-pandemic world. The report provides insights into the results of
The study shows a significant gap between perceived budget effectiveness and actual operational performance in marketing organizations today. Only 30% of marketers could reallocate budget spending based on campaign performance within a week.
Download the report “Centralize And Automate Financial Management To Drive Agility And Elevate Marketing“ and find out how to address these challenges with real-time tracking, flexibility, and transparency.
In this webinar, Rusty Warner, Vice President and Principal Analyst at Forrester, provides valuable insights into the results of the research study.
Let’s talk about your unique situation, your specific challenges, and your goals for growth.
Forrester analyst Jessica Liu shares 5 ways to accelerate B2C marketing’s business impact.
Forrester analyst Katie Linford shares 5 ways to accelerate B2B marketing’s business impact.
Marketing and finance each have their own skill sets. And it's time to harness the combined power of these two juggernauts.