ROI and attribution are two terms that marketers are very familiar with – or are they? After noticing a disturbing trend of marketers using these terms interchangeably, we knew we needed to address the problem head-on.
They are both valuable measurements in a marketer’s arsenal, but only if they are being used properly. Download this ebook to understand the difference and take the first step towards creating impact.
Forrester analyst Jessica Liu shares 5 ways to accelerate B2C marketing’s business impact.
Forrester analyst Katie Linford shares 5 ways to accelerate B2B marketing’s business impact.
Marketing and finance each have their own skill sets. And it's time to harness the combined power of these two juggernauts.