ROI vs Attribution

ROI and attribution are two terms that marketers are very familiar with – or are they? After noticing a disturbing trend of marketers using these terms interchangeably, we knew we needed to address the problem head-on.

They are both valuable measurements in a marketer’s arsenal, but only if they are being used properly. Download this ebook to understand the difference and take the first step towards creating impact.

Share on
facebook icon linkedin icon twitter icon

You may also like:

Accelerate B2C Marketing’s Business Impact

Forrester analyst Jessica Liu shares 5 ways to accelerate B2C marketing’s business impact.

Accelerate B2B Marketing’s Business Impact

Forrester analyst Katie Linford shares 5 ways to accelerate B2B marketing’s business impact.

CMO vs. CFO

Marketing and finance each have their own skill sets. And it's time to harness the combined power of these two juggernauts.