Your Options for Confidently Measuring Marketing ROI with AllocadiaMarketing ROI can be nebulous. There’s no one-size-fits all ROI measurement, and even once you’ve decided upon which metrics are most relevant for your business, there’s the significant technical challenge of measuring them.
Allocadia is here to help. In this guide, we’ll outline three distinct ways that our customers measure marketing ROI, and help you choose the methods that are right for your marketing organization.
Forrester analyst Jessica Liu shares 5 ways to accelerate B2C marketing’s business impact.
Forrester analyst Katie Linford shares 5 ways to accelerate B2B marketing’s business impact.
Marketing and finance each have their own skill sets. And it's time to harness the combined power of these two juggernauts.