Marcel Duy, Product Director, Digital Business Planning at IKEA
October 23, 2023
AUSTIN, Texas, October 23, 2023 – Uptempo, a leading provider of marketing planning software, today introduced a new platform that helps enterprise marketing organizations plan better, spend smarter and execute with confidence. This new offering combines capabilities from Allocadia, BrandMaker, and Hive9 to create a unified marketing system of record for campaign planning, marketing financial management and work management. Uptempo replaces disconnected and error-prone spreadsheets, PowerPoints and other point solutions with one platform that gives marketers unprecedented visibility into their plans, budgets, projects and performance.
“Uptempo has been critical to our effort to transform our marketing budget management from a painful process into one that is defined and consistent, giving us the agility to quickly re-allocate investments as needed,” said Jaime Garza, Senior Manager of Marketing Operations at SolarWinds. “With Uptempo’s campaign planning capabilities we can further layer in campaign performance metrics for a clear picture of return on ad spend, cost per lead and channel performance. This helps ensure that the marketing plan supports our company objectives and delivers a return on marketing spend.”
Now more than ever, enterprise marketers need to clearly communicate their plans with stakeholders across the enterprise, measure their impact and pivot plans when necessary. Uptempo enables this with:
“Today’s announcement represents a big step forward in our mission to help marketing teams connect performance data to plans, measure outcomes, and be more agile in a fast-changing business environment,” said Mirko Holzer, CEO at Uptempo. “It is the result of a great collaborative effort between our product teams and customers, and this new platform will allow us to continue to innovate much more quickly.”
About Uptempo Uptempo is a global leader in marketing planning software. The Uptempo platform enables marketers to lead with confidence, accelerate time to market, and increase revenue contribution by helping them plan better, pivot faster, spend smarter, and execute with confidence. Uptempo is used by more than 625,000 marketers at 350+ leading enterprises, including Autodesk, BestBuy, Daimler, Unilever and Land O’Lakes. For more information, please visit www.uptempo.io.
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