Bridging the gap between marketing strategy and CX

Marketing operations isn’t just tech-driven—it’s also business- and goal-driven. Ralf Strauss and Frans Riemersma discuss the important link between marketing ops and the achievement of strategic goals. (Hint: It might be more important than most people think.)

Speaker

Frans Riemersma

Frans Riemersma is a marketer, developer, consultant, vice president of R&D, researcher, and author. For two decades, Frans has been designing marketing technology stacks for companies including HP, Adidas, Audi, Basf, Unilever, Philips, AbnAmro, IKEA, Standard Bank, Carlsberg, Volvo, HP, and MediaSaturn.

Speaker

Ralf Strauss

Marketing Tech Lab GmbH

Dr. Ralf Strauss is managing partner of various companies, as well as president of marketing associations and communities. Previously, he was the senior vice president at Volkswagen for the digital transformation across marketing and sales. Prior to that, he had various roles within SAP. He is also the author of more than 60 publications in these subject areas and publishes the yearly "Marketing Tech Monitor."

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