Marketing Ops Now

Data is at the basis of all the sophisticated marketing tactics you can think of: whether it’s analytics, personalization, campaign operations, performance measurement, or journey orchestration. …

• Effective marketing is all about the data
• November 9, 2022
• 23 mins 09 sec

More than 87% of marketing teams say they are not able to measure marketing performance properly. Clearly, there are a few hurdles to measuring and tracking…

• Measuring marketing performance: How the North Star method can help
• November 9, 2022
• 18 mins 32 sec

In this episode of Marketing Ops Now, Frans Riemersma talks with Scott Vaughan, former chief growth officer of Integrate and CMO of several other tech companies. Vaughan’s…

• Current B2B marketing challenges, according to Scott Vaughan
• November 9, 2022
• 32 mins 07 sec

Unlike other departments, marketing is typically not as familiar with playbooks. But it definitely helps bring discipline to a team by describing all the important definitions…

• Marketing playbooks with Ralf Strauss
• November 9, 2022
• 25 mins 18 sec

Marketing Tech Monitor is an annual benchmark study of marketing technology and strategy of European companies. In this episode of Marketing Ops Now, we discuss four…

• Four major marketing ops challenges, according to Marketing Tech Monitor
• November 9, 2022
• 25 mins 58 sec