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Listen to Uptempo’s Marketing Ops Now podcast with Scott Brinker, Ralf Strauss, Frans Riemersma, and other industry thought leaders.
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More than 87% of marketing teams say they are not able to measure marketing performance properly. Clearly, there are a few hurdles to measuring and tracking…
Unlike other departments, marketing is typically not as familiar with playbooks. But it definitely helps bring discipline to a team by describing all the important definitions…
Marketing ops is here to stay. Nearly 50% of marketers surveyed have a marketing operations leader on at least one team. In this episode of Marketing…
A good playbook is the oil of a lean and mean marketing machine. Marketing staff use it as a source of truth that explains key concepts,…
Agile marketing is an incremental, iterative, test-and-learn process. It originates from agile software development. Why are some agile teams more successful than others? What are the…
There is no marketing leader on the planet without a strategy or plan, yet there are many marketers leaders struggling with execution. Once the reality sets…
In a special episode of Marketing Ops Now, Frans Riemersma, Dunja Riehemann, Ralf Strauss, and Scott Brinker reminisce on the most impactful marketing trends of 2021, surprises (both good and bad), trials and…
How do you effectively plan across 14 different global markets while maintaining brand consistency? For Norwegian Seafood Council, it comes down to having a marketing resource…
What are some of the best-kept secrets to successful agile marketing implementation? Scott Brinker sat down with Andrea Fryrear, CEO and co-founder of Agile Sherpas, a…