Marketing playbooks with Ralf Strauss

Unlike other departments, marketing is typically not as familiar with playbooks. But it definitely helps bring discipline to a team by describing all the important definitions and processes.

Listen to this Marketing Ops Now episode by Ralf Strauss and Frans Riemersma to learn why marketing should drive the creation and adoption of a playbook.

Speaker

Frans Riemersma

Frans Riemersma has over two decades of experience under his belt, from consulting, to research, to marketing. Marketing technology is Frans’ playground. For over decade he has been designing marketing technology stacks for companies like HP, Adidas, Audi, Basf, Unilever, Philips, AbnAmro, IKEA, Standard Bank, Carlsberg, Volvo, HP and MediaSaturn.

Speaker

Ralf Strauss

Marketing Tech Lab GmbH

Dr. Ralf Strauss is managing partner of various companies, as well as president of marketing associations and communities. Previously, he was the senior vice president at Volkswagen for the digital transformation across marketing and sales. Prior to that, he had various roles within SAP. He is also the author of more than 60 publications in these subject areas and publishes the yearly "Marketing Tech Monitor."

Share on
facebook icon linkedin icon twitter icon

You may also like:

Effective marketing is all about the data

Data is at the basis of all the sophisticated marketing tactics you can…

Measuring marketing performance: How the North Star method can help

More than 87% of marketing teams say they are not able to measure…

Current B2B marketing challenges, according to Scott Vaughan

Vaughan's last position enabled him to see current B2B marketing challenges, how that puts extra pressure on CMOs, and how that has a rippling effect on marketing operations and martech. 

Four major marketing ops challenges, according to Marketing Tech Monitor

Marketing Tech Monitor is an annual benchmark study of marketing technology and strategy…