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Listen to Uptempo’s Marketing Ops Now podcast with Scott Brinker, Ralf Strauss, Frans Riemersma, and other industry thought leaders.
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Unlike other departments, marketing is typically not as familiar with playbooks. But it definitely helps bring discipline to a team by describing all the important definitions…
Marketing Tech Monitor is an annual benchmark study of marketing technology and strategy of European companies. In this episode of Marketing Ops Now, we discuss four…
In this episode of Marketing Ops Now, Frans Riemersma chats with Ralf Strauss to discover the many myths out there about martech solutions and stacks.
After you set your marketing goals, it’s time to set a KPI framework and track those goals. However, there are hundreds of KPIs out there that…
There is no marketing leader on the planet without a strategy or plan, yet there are many marketers leaders struggling with execution. Once the reality sets…
Marketing operations isn’t just tech-driven—it’s also business- and goal-driven. Ralf Strauss and Frans Riemersma discuss the important link between marketing ops and the achievement of strategic…
One could argue that marketing ops originated from KPI frameworks. In this episode, we discuss how marketing ops can help the CMO define the right framework,…
In a special episode of Marketing Ops Now, Frans Riemersma, Dunja Riehemann, Ralf Strauss, and Scott Brinker reminisce on the most impactful marketing trends of 2021, surprises (both good and bad), trials and…
How do you effectively plan across 14 different global markets while maintaining brand consistency? For Norwegian Seafood Council, it comes down to having a marketing resource…