Marketing tech stack maturity with Ralf Strauss

In this episode of Marketing Ops Now, Frans Riemersma chats with Ralf Strauss to discover the many myths out there about martech solutions and stacks.

Speaker

Frans Riemersma

Frans Riemersma is a marketer, developer, consultant, vice president of R&D, researcher, and author. For two decades, Frans has been designing marketing technology stacks for companies including HP, Adidas, Audi, Basf, Unilever, Philips, AbnAmro, IKEA, Standard Bank, Carlsberg, Volvo, HP, and MediaSaturn.

Speaker

Ralf Strauss

Marketing Tech Lab GmbH

Dr. Ralf Strauss is managing partner of various companies, as well as president of marketing associations and communities. Previously, he was the senior vice president at Volkswagen for the digital transformation across marketing and sales. Prior to that, he had various roles within SAP. He is also the author of more than 60 publications in these subject areas and publishes the yearly "Marketing Tech Monitor."

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