With host Darrell Alfonso
Listen to Uptempo’s Marketing Ops Now podcast with Scott Brinker, Ralf Strauss, Frans Riemersma, and other industry thought leaders.
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More than 87% of marketing teams say they are not able to measure marketing performance properly. Clearly, there are a few hurdles to measuring and tracking…
In this episode of Marketing Ops Now, Frans Riemersma talks with Scott Vaughan, former chief growth officer of Integrate and CMO of several other tech companies. Vaughan’s…
Unlike other departments, marketing is typically not as familiar with playbooks. But it definitely helps bring discipline to a team by describing all the important definitions…
Marketing Tech Monitor is an annual benchmark study of marketing technology and strategy of European companies. In this episode of Marketing Ops Now, we discuss four…
There are over 12 million people on LinkedIn whose job titles specify “marketing operations.” Compared to well-known job titles like “digital marketing” (12.5 million) or “online…
Frans Riemersma chats with Anita Brearton, who is very active in the Boston startup ecosystem as an investor, mentor, advisor, and board member to a wide…
When you’re selecting solutions or managing an entire martech stack, there’s often a concern about having too many solutions in place. Your first instinct might be…
Finance skills are often overlooked in the marketing operations role. In this podcast, Frans Riemersma talks with Informa Markets’ Michael Hartmann, who heads up marketing ops…
A good playbook is the oil of a lean and mean marketing machine. Marketing staff use it as a source of truth that explains key concepts,…
Martech has been eating marketing’s lunch for the past decade. Looking at the explosion of martech—from 150 solutions in 2011 to well over 8,000 solutions in…
In this episode of Marketing Ops Now, we talk about the many reasons that navigating martech is a big topic for marketing ops. Truth be told:…
Merging martech stacks is not an easy feat. To get the how, why, what, and when of martech stack harmonization, Frans Riemersma talks with Scott Brinker,…
The notion of capability development is essential to the modern marketing organization. Many marketing leaders ask themselves how to develop their capabilities as an organization and…
In a special episode of Marketing Ops Now, Frans Riemersma, Dunja Riehemann, Ralf Strauss, and Scott Brinker reminisce on the most impactful marketing trends of 2021, surprises (both good and bad), trials and…
What will the role of the CMO look like in 2022? In this podcast, Scott Brinker predicts what will stay the same, what will change, and…
What are the most common pitfalls in martech stack implementation? Offering tips for a fast, easy, and efficient marketing software rollout, Frans Riemersma talks with Ralf…
How do you effectively plan across 14 different global markets while maintaining brand consistency? For Norwegian Seafood Council, it comes down to having a marketing resource…
What are some of the best-kept secrets to successful agile marketing implementation? Scott Brinker sat down with Andrea Fryrear, CEO and co-founder of Agile Sherpas, a…