In this episode of Marketing Ops Now, we talk about the many reasons that navigating martech is a big topic for marketing ops.
Truth be told: the list of reasons isn’t getting any smaller.
“Buy first, think later” is often marketers’ approach for acquiring new martech solutions. But over the last decade, as the number of martech solutions has exploded, marketers need to find a way to get the most value out of their stack.
Frans Riemersma has over two decades of experience under his belt, from consulting, to research, to marketing. Marketing technology is Frans’ playground. For over decade he has been designing marketing technology stacks for companies like HP, Adidas, Audi, Basf, Unilever, Philips, AbnAmro, IKEA, Standard Bank, Carlsberg, Volvo, HP and MediaSaturn.
Scott has been analyzing marketing technology for more than a decade. He publishes the chiefmartec.com blog, co-founded the MarTech conference, and wrote the best-selling book Hacking Marketing. He is VP platform ecosystem at HubSpot and was previously the co-founder of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT.