How to succeed in the ever-expanding martech world

Martech has been eating marketing’s lunch for the past decade. Looking at the explosion of martech—from 150 solutions in 2011 to well over 8,000 solutions in 2020—marketers need a plan to deal with this expanding landscape. Listen to Scott Brinker, a real martech pioneer, to find out what marketing capabilities you need to succeed.

Frans Riemersma

Speaker

Frans Riemersma

Frans Riemersma has over two decades of experience under his belt, from consulting, to research, to marketing. Marketing technology is Frans’ playground. For over decade he has been designing marketing technology stacks for companies like HP, Adidas, Audi, Basf, Unilever, Philips, AbnAmro, IKEA, Standard Bank, Carlsberg, Volvo, HP and MediaSaturn.

Uptempo-Linkedin
Scott Brinker

Speaker

Scott Brinker

ChiefMartec

Scott has been analyzing marketing technology for more than a decade. He publishes the chiefmartec.com blog, co-founded the MarTech conference, and wrote the best-selling book Hacking Marketing. He is VP platform ecosystem at HubSpot and was previously the co-founder of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT.

Uptempo-Linkedin
Share on
Uptempo-FacebookFace Book Uptempo-LinkedinLinkedin Uptempo-TwitterTwitter

You may also like:

Effective marketing is all about the data
Uptempo
Effective marketing is all about the data

Data is at the basis of all the sophisticated marketing tactics you can…

Measuring marketing performance: How the North Star method can help
Uptempo
Measuring marketing performance: How the North Star method can help

More than 87% of marketing teams say they are not able to measure…

Current B2B marketing challenges, according to Scott Vaughan
Uptempo
Current B2B marketing challenges, according to Scott Vaughan

Vaughan's last position enabled him to see current B2B marketing challenges, how that…

Marketing playbooks with Ralf Strauss
Uptempo
Marketing playbooks with Ralf Strauss

Unlike other departments, marketing is not really familiar with playbooks. But it definitely…