Frans Riemersma chats with Anita Brearton, who is very active in the Boston startup ecosystem as an investor, mentor, advisor, and board member to a wide range of startups and nonprofits. They discuss what marketing ops means to them, the true value for marketing organizations, and why the marketing ops role has become so critical.
Anita Brearton is active in the Boston startup ecosystem as an investor, mentor, advisor, and board member to a wide range of startups and nonprofits. As a high-tech marketer, she has been working for companies from inception to M&A and IPO as they mature into fast-growing businesses.
Frans Riemersma has over two decades of experience under his belt, from consulting, to research, to marketing. Marketing technology is Frans’ playground. For over decade he has been designing marketing technology stacks for companies like HP, Adidas, Audi, Basf, Unilever, Philips, AbnAmro, IKEA, Standard Bank, Carlsberg, Volvo, HP and MediaSaturn.
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Vaughan's last position enabled him to see current B2B marketing challenges, how that puts extra pressure on CMOs, and how that has a rippling effect on marketing operations and martech.
Unlike other departments, marketing is not really familiar with playbooks. But it definitely helps bring discipline to a team by describing all the important definitions and processes.