Why the marketing ops role is your organization’s secret weapon

Frans Riemersma chats with Anita Brearton, who is very active in the Boston startup ecosystem as an investor, mentor, advisor, and board member to a wide range of startups and nonprofits. They discuss what marketing ops means to them, the true value for marketing organizations, and why the marketing ops role has become so critical.

Speaker

Anita Brearton

CEO CabinetM

Anita Brearton is active in the Boston startup ecosystem as an investor, mentor, advisor, and board member to a wide range of startups and nonprofits. As a high-tech marketer, she has been working for companies from inception to M&A and IPO as they mature into fast-growing businesses.

Speaker

Frans Riemersma

Frans Riemersma is a marketer, developer, consultant, vice president of R&D, researcher, and author. For two decades, Frans has been designing marketing technology stacks for companies including HP, Adidas, Audi, Basf, Unilever, Philips, AbnAmro, IKEA, Standard Bank, Carlsberg, Volvo, HP, and MediaSaturn.

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