Marcel Duy, Product Director, Digital Business Planning at IKEA
Frans Riemersma chats with Anita Brearton, who is very active in the Boston startup ecosystem as an investor, mentor, advisor, and board member to a wide range of startups and nonprofits. They discuss what marketing ops means to them, the true value for marketing organizations, and why the marketing ops role has become so critical.
Speaker
Anita Brearton is active in the Boston startup ecosystem as an investor, mentor, advisor, and board member to a wide range of startups and nonprofits. As a high-tech marketer, she has been working for companies from inception to M&A and IPO as they mature into fast-growing businesses.
Frans Riemersma has over two decades of experience under his belt, from consulting, to research, to marketing. Marketing technology is Frans’ playground. For over decade he has been designing marketing technology stacks for companies like HP, Adidas, Audi, Basf, Unilever, Philips, AbnAmro, IKEA, Standard Bank, Carlsberg, Volvo, HP and MediaSaturn.