Merging martech stacks is not an easy feat. To get the how, why, what, and when of martech stack harmonization, Frans Riemersma talks with Scott Brinker, answering these common questions and more: How do you deal with duplicate solutions? What if your martech stacks have vastly different maturity levels? Should you even merge your martech stack to begin with?
Frans Riemersma is a marketer, developer, consultant, vice president of R&D, researcher, and author. For two decades, Frans has been designing marketing technology stacks for companies including HP, Adidas, Audi, Basf, Unilever, Philips, AbnAmro, IKEA, Standard Bank, Carlsberg, Volvo, HP, and MediaSaturn.
Scott has been analyzing marketing technology for more than a decade. He publishes the chiefmartec.com blog, co-founded the MarTech conference, and wrote the best-selling book Hacking Marketing. He is VP platform ecosystem at HubSpot and was previously the co-founder of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT.