In this episode of Marketing Ops Now, Frans Riemersma talks with Scott Vaughan, former chief growth officer of Integrate and CMO of several other tech companies.
Vaughan’s last position enabled him to see current B2B marketing challenges, how that puts extra pressure on CMOs, and how that has a rippling effect on marketing operations and martech.
Learn more about how marketing operations must build good relationships and trust across the entire company.
Frans Riemersma is a marketer, developer, consultant, vice president of R&D, researcher, and author. For two decades, Frans has been designing marketing technology stacks for companies including HP, Adidas, Audi, Basf, Unilever, Philips, AbnAmro, IKEA, Standard Bank, Carlsberg, Volvo, HP, and MediaSaturn.